THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS (A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY) . A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study.
BACKGROUND OF THE STUDY
The period of youth is a very delicate time in the life of an individual. It is very critical and delicate because most of the things individuals do always affect them in the future. Youthful period is characterized by zealous acts, which could be positive or negative. That is when the individual would want to feel and taste everything within his reach or environment regardless of the morality of the act or it’s effects on the individual well being.
Some of these acts could be addictive and regretted in future. A typical example of which is tobacco consumption. Tobacco consumption is one of the strongest addictions in the catalogue of addiction acts. Inspite of the known dangers, it is being consumed and advertised through the media, thus creating a negative effect on the users especially the youths. Before now, tobacco, which has been the most profitable or lucrative product, has been on adverts in all the media houses. This product, though profitable in the business is not in the health perspective.