TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

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 CHAPTER ONE

1.0 INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Communication is a variety of behaviours, processes and technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities.

Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

          Communication involves different forms which includes the intrapersonal, interpersonal, group, public, mass communication etc all these are different ways/means through which we interact, associate, communicate, relate, share ideas, views, opinion, information, norms and values with ourselves and others. Communication is regarded as the life blood of human existence which rapidly enhances unity that leads to the development of our society at large.

          Communication both modern and Traditional means has promoted peaceful co-existence, understanding and self-awareness among human beings. Both modern and traditional means of communication have certain common elements that together help define the communication process. These elements include the following people. In communication there must be individuals who are involved in the dissemination of the message and at the same time receiving the message inorder to make it lively and effective. In communication things are done simultaneously (sending and receiving] if we were just receivers, we would be no more than receptacles for signals from others, never having an opportunity to let anyone know how we were being affected, if we were just senders, we would simply emit signals without ever stopping to consider whom, if anyone is being affected. But, if we were able to achieve our goals of communicating it simply signifies that there is an effective communication between the sender and the receiver at the same level.

Messages- in communication, the message is the communication itself. A message is the content of a communicative act. Everything one does with his/her body, or with other medium such as what we talk about, the words we use to express the thoughts and feelings, the sounds you make, your gestures, our facial expressions and perhaps even our touch or smell all communicate information, this is to tell you how effective communication can be, it involves our every second activity/actions. There is no communication without a message being passed across.
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TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT
TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT