THE ROLE OF MASS MEDIA IN URBAN DEGRADATION AND ENVIRONMENTAL SANITATION IN NIGERIA (A STUDY OF NSUKKA URBAN OF ENUGU STATE). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
This project examines the roles of the media on enhancement of urban degradation and environmental sanitation in Nigeria. It also examine the environmental management problems with its implications on human health. The objectives of the study is to examine the causes, effects and solutions of urban degradation and environmental sanitation in Nigeria, especially Nsukka urban of Enugu State. The method of research used was survey method as it is relevant in testing the opinion of the public in a matter of this kind. It is therefore expected that the background, literature review will help to know how to protect the environment from urban degradation and reduce urban sanitation to the barest minimum.
CHAPTER I
INTRODUCTION
1.1 Background of the Study
The study of the media and the society has no limit as it is an already occurrence. According to Agbo (2003); mass media have contributed a lot in the development of our country. This background of study covers a wide range of issues in the society. Nwogbunyama (2010:76) adds that “the media are interwoven with the society that neither of them can exist without the other.
This study will address the functions which the mass media perform in order to benefit the individual and other members of the society. These functions includes:
i. Information: This is the constant stream of information about events in the society. Among the positive consequence of this function is the guidance which it gives to the individual in the his/her daily lives.
ii. Socialization: The media through socialization, help people to operate as an effective member of the society and fosters social cohesion and awareness thereby permitting active involvement of the individuals in public life.
iii. Education: Mass media help in transmission of knowledge so as to foster intellectual development, the formation of character and the acquisition` of skills and capacity at all stages of life.
iv. Entertainment: The media do entertain through the diffusion of its sounds and images of drama, dance, Arts, literature music, comedy, cartoons, sports, games etc for personnal enjoyment.
The other major functions of the media are as follows:
Surveillance of the society
Interpretation of event meaning
Socialization of individuals into the cultural setting.
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