VIEWER SHIP OF TELEVISION PROGRAMMES IN ENUGU STATE (CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic.
During research, the people of Enugu South were used as the populace of study; questionnaires were the major instrument of study. Random sampling method was applied to obtain the potion of the population on whom the instruments were administered.
Responses were analyzed on percentage. Furthermore, the significant problems and question for this research were spelt out in order to help, uphold or reject certain assumption. The data collected from the questionnaires made it possible for the researcher to get the answers agitating his mind. It was noted that on human behaviour.
The study was able to find out actually what the populace of Enugu South think or feel about the positive or negative effect towards television programmes in Enugu state.
The research also made recommendations on what should be done to make our television content more result oriented and interesting.
CHAPTER ONE INTRODUCTION
I. BACKGROUND OF THE STUDY
This study centers on the viewership of television programmes by the populace of Enugu South local government area of Enugu state as the case study it has a double aimed. Firstly, it is in behavioural dispositions of the populace toward television programmes. One of the outstanding features of the media communication is composition of the audience. The audience of television is highly heterogeneous with members having several distinctive characteristics, different interest and they are scattered in all over the nation with different socio-economic strata.
Based on the heterogeneity of the audience, it is obvious that views differs among members of mass media, audience while some use a particular station programme others depend on the other.
Some may want to watch entertainment programmes while some might prefer thoughtful vital programmes like News, current affairs commentaries or documentaries depending on their likes. One of the plans in which an audience is active is though the use of selective exposure. It is the tendency of accepting to express yourself to communication that goes with your own value system, attitudes and viewpoint. The concept of self-selective exposure helps the active audience to control what he watches, to what he listens to and read; selective reading and listening are the function of selective exposure.