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BANK PRODUCTS IN A DEREGULATED

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MARKETING OF BANK PRODUCTS IN A DEREGULATED ECONOMY: PROBLEMS AND PROSPECT, A CASE STUDY OF ZENITH BANK PLC IKOT EKPENE

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Chapter One Introduction Background of the Study The importance of marketing has been stressed in many quarters. Peter and Waterman (2008, P. 8) pointed out that most successful firms in …

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