AN EVALUATION OF THE EFFECTIVENESS OF FINANCIAL STATEMENTS IN DISCLOSING TRUE BUSINESS PERFORMANCE TO STAKEHOLDERS Chapter one Introduction Background Of The Study In trying to meet the …
IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE (A STUDY OF FAVOURITES FAST FOOD INDUSTRY)
ABSTRACTAs customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits …