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FIRMS THROUGH STRATEGIC ALLIANCE

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SUSTAINING NIGERIAN FIRMS THROUGH STRATEGIC ALLIANCE IN THE EMERGING COMPETITIVE BUSINESS ENVIRONMENT ( A CASE STUDY FEDERAL UNIVERSITY OF TECHNOLOGY YOLA)

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CHAPTER ONEINTRODUCTION1.1  Background of the studyJoint venture is a popular strategy used by two or more companies to capitalize on opportunity or to minimize threat. It is a strategy that allows …

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