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EFFECTIVE ADVERTISING

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THE EFFECTS OF AN EFFECTIVE ADVERTISING PROGRAMME ON A COMPANY’S SALES VOLUME (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN)

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ABSTRACT This research work will be based on the effects of an effective advertising programme on a company’s sale volume, a case study of Nigeria bottling Company Plc, Ilorin. Advertising is the …

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