IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The success rate of business organizations is …
THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN BANKING INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Service quality, especially in the banking sector, has been a popular research topic. Gefen (2000) defined service quality as “the …
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