CHAPTER ONEINTRODUCTION1.0 THE BACKGROUND OF THE STUDY Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision. Generally, business …
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
CHAPTER ONEINTRODUCTION1.0 THE BACKGROUND OF THE STUDY Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision. …
AN EVALUATION OF PRICING STRATEGIES AND ITS IMPACT ON MARKETING DECISION.
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In a dynamic and ever growing environment such as the Nigeria economy firms and marking organization must adopt the right strategies in …
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EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
Abstract Ineffective application of effective planning in many organizations is the main thrust for their inability to predict and make a sound decision which lead to the failure to achieve …
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