THE INFLUENCE OF PERSONAL SELLING ON THE MARKETING PERFORMANCE OF SMALL SCALE FIRMS IN ABIA STATE (A STUDY OF SELECTED WEAR DEALERS IN ABA METROPOLIS) ABSTRACTThis topic "The influence of personal …
THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA)
THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA) ABSTRACTThis research is aimed at revealing the relevance of packaging on …
ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES
CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand extensions pose a challenge in terms …
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