CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The commercial banks of study, which in this research work is limited to First Bank Plc, provides their numerous customer across the …
AN EVALUATION OF THE EFFECTIVENESS OF NEW PRODUCTS IN NIGERIAN COMMERCIAL BANKS
ABSTRACT The basic objective underlying this study was the evaluation of the study of the ability of the new financial products by commercial banks in fund generalization or mobilization.This study …
PERFORMANCE EVALUATION OF NEW PRODUCTS DEVELOPMENT IN THE BANKING INDUSTRY 2005 -2012
ABSTRACT This research studies performance evaluation of new product development in the banking industry from 2005 – 2012. In this research work, the researcher chooses four of the products and …