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THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

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 Abstract This study is on the impact of advert on consumers’ preferences of products. The total population for the study is 200 staff of coca cola company of Nigeria, Lagos state. The …

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ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)

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PROPOSAL     This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study …

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