THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE OF DETTOL PRODUCTS (CASE STUDY OF CONSUMERS IN OWERRI MUNICIPAL COUNCIL) ABSTRACTThis research work tries to look at the impact of advertising on …
EXAMINE THE EFFECTS OF GREEN PACKAGING ON CONSUMERS GREEN PURCHASE INTENTIONS AND ACTUAL PURCHASE BEHAVIOUR
EXAMINE THE EFFECTS OF GREEN PACKAGING ON CONSUMERS GREEN PURCHASE INTENTIONS AND ACTUAL PURCHASE BEHAVIOUR CHAPTER ONE INTRODUCTION 1.1 Background of the Study As the world’s economy is …
ATTITIUDE OF CONSUMERS TOWARDS ADVERTISMENT OF PRODUCTS
ATTITIUDE OF CONSUMERS TOWARDS ADVERTISMENT OF PRODUCTS 1.0 CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY We live in an era where technology has come toplay a very important role in …
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DETERMINANTS OF CONSUMERS CHOICE AND PERCEIVED VALUE IN MASS CUSTOMIZATION
DETERMINANTS OF CONSUMERS CHOICE AND PERCEIVED VALUE IN MASS CUSTOMIZATION CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY With increasing consumption awareness, consumers and …
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INFLUENCE OF RADIO ADVERTISEMENT OF PEAK MILK ON THE BUYING BEHAVIOUR OF CONSUMERS IN THINKER’S CORNER EMENE, ENUGU STATE.
CHAPTER ONE INTRODUCTION 1.1 Background of study As a result of limited resources, consumers weigh many aspects of a product to determine if such a product is worth the pains of expenditure. …
THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
ABSTRACT This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It …
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
CHAPTER ONE 1.0 INTRODUCTION Sociological factor affecting the individual as a customer in marketing of some selected consumer goods is that, the distribution a customer …
THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS
Abstract This study is on the impact of advert on consumers’ preferences of products. The total population for the study is 200 staff of coca cola company of Nigeria, Lagos state. The …
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INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of …
ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION IN NIGERIA (A CASE STUDY OF JMK SUPERMARKET, ILORIN)
CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …
IMPACT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION
ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have …
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