EFFECTS OF BACKWARD INTEGRATION STRATEGY ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY ABSTRACT The study focused on the effect of backward integration strategy on organization …
PROBLEM OF DISTRIBUTION CHANNEL IN MARKETING CONSUMER GOOD IN FOOD SPECIALTIES (NIGERIA) LIMITED
ABSTRACTThe issue of distribution channels in marketing consumer goods has become a problem in Nigeria. The aim and objective of this project therefore, is to find out the loopholes that is associated …