CHAPTER ONE INTRODUCTION 1.1 Background to the study A unique selling point (USP, also seen as unique selling proposition) is a feature that differentiates a product from its competitors, …
SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA
ABSTRACT This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses …