CHAPTER ONE INTRODUCTION 1.1 Background to the Study All businesses and particularly financial institutions have been affected to some degree in what is happening in …
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry …
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ENHANCING CUSTOMERS’ LOYALTY IN BANKS THROUGH CUSTOMER RELATIONS MANAGEMENT (A CASE STUDY OF SELECTED BANKS IN IKOT EKPENE)
ABSTRACT This study examined enhancing customers loyalty in banks through customer relations management, using selected banks in Ikot Ekpene as a case study. To accomplish the research objectives, …
APPLICATION OF ASSOCIATION RULE LEARNING IN CUSTOMER RELATIONSHIP MANAGEMENT. A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE EDUCATION
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