NEW PRODUCT DEVELOPMENT AND EFFECTIVE MARKETING STRATEGY AS TOOLS FOR INCREASED PROFITABILITY (A CASE STUDY OF ECOBANK PLC) ABSTRACTThis project was conducted to examine the new product …
THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE BANKING INDUSTRIES AND INCREASED PROFITABILITY (A CASE STUDY OF FIDELITY BANK PLC AND INTERCONTINENTAL BANK PLC, 2005-2009)
THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE BANKING INDUSTRIES AND INCREASED PROFITABILITY (A CASE STUDY OF FIDELITY BANK PLC AND INTERCONTINENTAL BANK PLC, …