NEW PRODUCT DEVELOPMENT AND EFFECTIVE MARKETING STRATEGY AS TOOLS FOR INCREASED PROFITABILITY (A CASE STUDY OF ECOBANK PLC) ABSTRACTThis project was conducted to examine the new product …
IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target public are not adequately …
EFFECTIVE MARKETING COMMUNICATION AS A TOOLS FOR GRATER PRODUCTIVITY IN ORGANIZATION
CHAPTER ONE INTRODUCTION Background of the study Despite the vital role marketing communication plays in the day to day running of an organization there are still numerous cases of …
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …