ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION ABSTRACT This study …
ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in …
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