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media organization

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THE IMPACT OF COMMERCIALIZATION OF BROADCAST MEDIA ON GOVERNMENT OWNED MEDIA ORGANIZATION (A CASE STUDY OF FRCN, ENUGU)

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THE IMPACT OF COMMERCIALIZATION OF BROADCAST MEDIA ON GOVERNMENT OWNED MEDIA ORGANIZATION (A CASE STUDY OF FRCN, ENUGU) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Commercialization simply …

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ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION

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ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in …

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