CHAPTER ONE INTRODUCTION Background of the study Consumer Behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of …
TELE ADVERT ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING
EFFECT OF TELE ADVERT ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING ABSTRACT This work reports the results of an experiment carried out among consumers of three competing brands of …