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television advertising

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THE IMPACT OF TELEVISION ADVERTISING AS A CRITICAL ELEMENT IN INFLUENCING CONSUMER CHOICE IN RELATION TO PERCEPTION OF MTN AND GLOBACOM ADVERTS AMONG UNIZIK STUDENTS

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THE IMPACT OF TELEVISION ADVERTISING AS A CRITICAL ELEMENT IN INFLUENCING CONSUMER CHOICE IN RELATION TO PERCEPTION OF MTN AND GLOBACOM ADVERTS AMONG UNIZIK STUDENTS ABSTRACTThis research work will …

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TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

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ABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample …

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