INFLUENCE OF STORE IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS (A STUDY OF SOME SELECTED FAST FOOD FIRMS IN OWERRI, IMO STATE) ABSTRACTThis project examined the influence of store image on …
IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
IMPACT OF ADVERTISING ON CONSUMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The essence of being in business by any business outfit is to produce for sales and …
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TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS
ABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample …
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EFFECT OF DIGITAL SYNERGY ON CONSUMER PATRONAGE OF PRODUCTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Customer satisfaction has long been recognized in marketing thought and practice as a central concept as …
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