THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA) ABSTRACTThis research is aimed at revealing the relevance of packaging on …
THE ROLE OF OUTDOOR ADVERTISING IN ACHIEVING MARKETING GROWTH IN THE TELECOMMUNICATION INDUSTRY (A CASE STUDY OF SELECTED TELECOMMUNICATION INSTITUTIONs IN OWERRI)
THE ROLE OF OUTDOOR ADVERTISING IN ACHIEVING MARKETING GROWTH IN THE TELECOMMUNICATION INDUSTRY (A CASE STUDY OF SELECTED TELECOMMUNICATION INSTITUTIONs IN OWERRI) ABSTRACT This topic, the Role …
AN ASSIGNMENT ON
ENTREPRENEUR MARKETING STRATEGIES AND CUSTOMERS PATRONAGE OF SMALL AND MEDIUM SCALE ENTERPRISES(SMEs) Strategy is the way, method, technique or plan which an individual or organization intends to …
AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY OF AN ORGANIZATION
CHAPTER ONE INTRODUCTION We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and …
PROBLEM AND PROSPECTS OF RETAIL MARKETING
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem …
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IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t …
THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a …
THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR
ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate …
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THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the …
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EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida …
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AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of …
AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM
ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum …
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