CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He …
THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at …
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of …
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages …
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THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as …
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THE ROLE OF MOTIVATION IN THE ACQUISITION OF PHONETIC SOUNDS
Abstract Motivation plays a very important role in enhancing the students’ pronunciation learning. Consequently, the researcher’s argument is that motivation is necessary for one to learn and …
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THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any …
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PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISEMENT
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is a paid form of non-personal presentation of ideas, goods and services by an identified sponsor with …
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THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other …
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THE ROLE OF PUBLIC RELATIONS IN MARKETING
ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a …
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THE IMPACTS OF PRICING IN MARKETING
ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is …
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry …
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