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ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in …
Continue Reading about THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION →
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ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in …
Continue Reading about AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS →
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CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand extensions pose a challenge in terms …
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CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily …
Continue Reading about PASSENGER’S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA →
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CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the …
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CHAPTER ONE INTRODUCTION 1.1 Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would …
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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies …
Continue Reading about E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES →
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Abstract This study the titled feel good advertising and its effect on consumer repeat purchase behaviour is important to the Business organizations, Academics and the Researcher. A …
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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the …
Continue Reading about AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING →
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CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize …
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ABSTRACT The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado-Ekiti as case study. The study adopted …
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CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must …