CHAPTER ONEINTRODUCTION1.1 Background of the StudyNew media technologies in this 21st century have witnessed tremendous breakthroughs especially in the area of commerce. Through the e-commerce …
AN ASSESSMENT OF ADVERTISING AS A MARKETING STRATEGY A STUDY OF AIRTEL NIGERIA
ABSTRACT This study assessed advertising as a marketing strategy. The researcher used Airtel Nigeria in its study. This work employed the survey method of research using the primary data which is …
ABAK RESIDENTS PERCEPTION OF THE USE OF CHILDREN MODELS IN MILO ADVERTISEMENT.
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Children today are advanced in many ways when they are compared to children in the past generations. One of the ways of their advancement …
DETERMINATION OF RADIO AUDIENCE PERCEPTION AMONG POLYTECHNIC UNDERGRADUATE STUDENTS: A CASE STUDY OF UYO CITY POLYTECHNIC
CHAPTER ONEINTRODUCTIONBackground of the studyCommunication is a phenomenon that can best be explained by the impact or the effect it creates. Communication is quite essential and important to man. …
RADIO LISTENING HABITS OF STUDENTS IN AKWA IBOM STATE UNIVERSITY, OBIO AKPA CAMPUS
CHAPTER ONEINTRODUCTION Background of the StudyRadio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009, p. 147) asserts that Radio has radicalised …
THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BUYING BEHAVIOR AMONG AKWA IBOM STATE UNIVERSITY STUDENTS
CHAPTER ONE1.1 Background of the StudyInternet has grown tremendously in its both applications and number of users due to its unique characteristics of flexibility, interactivity and personalization. …
THE MASS MEDIA AND POLITICAL AWARENESS IN EKET LOCAL GOVERNMENT AREA A STUDY OF PLANET RADIO PROGRAMME “THE UMBRELLA SHOW”
CHAPTER ONEINTRODUCTION1.1 Background of the StudyThe media has been of great importance in Nigeria history, since pre-independent. The Nationalists used the media in fighting the demons called …
IMPACT OF NOLLYWOOD PRODUCTIONS ON THE DRESS CODE OF FEMALE STUDENTS IN AKWA IBOM STATE UNIVERSITY
CHAPTER ONEINTRODUCTIONBackground of the studyThe invention of photography as stated by Uwakwe (2010) played a big role in the history of film. Joseph Niepce was the first person to make practical use …
MASS MEDIA PREFERENCE AMONG STUDENTS OF HIGHER INSTITUTION OF LEARNING A STUDY OF AKWA IBOM STATE UNIVERSITY, OBIO AKPA CAMPUS
ABSTRACT Mass media seen as the fourth estate of the realm has play a vital role in gathering, processing and dissemination of information to the audience. It has become the oldest tools used for …
MEDIA CONVERGENCE AND JOB SATISFACTION AMONG JOURNALISTS IN SOUTH WEST, NIGERIA
CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYTechnological advancement has facilitated adjustments in organisational behaviour and professional practices. In media organisations, the digitisation …
NIGERIANS PERCEPTION OF MEDIA REPORTAGE OF FEMALE POLITICIAN AND ASPIRANTS IN NIGERIA A STUDY OF AKWA IBOM STATE UNIVERSITY COMMUNITY
CHAPTER ONEINTRODUCTIONBackground to the studyIn almost all societies, gender is a significant form of social stratification. Gender is a critical factor in structuring the types of opportunities and …
NEWSPAPER READERSHIP AMONG SECONDARY SCHOOL TEACHERS IN UYO METROPOLIS
NEWSPAPER READERSHIP AMONG SECONDARY SCHOOL TEACHERS IN UYO METROPOLIS CHAPTER ONE INTRODUCTION 1.1 Background to the Study The media play a crucial role in the socialization and education …
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