ABSTRACT This research examined the influence of television political advertising on electorate perception of candidate in the 2015 presidential election using Akure south local government as a …
INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN’S PERCEPTION AND USE OF THE BRAND
ABSTRACT This study focused on the influence of Dettol soap advertisements on Oyo State women’s perception and use of the brand. Advertising has been regarded as a veritable tool for creating …
FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA
ABSTRACT Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign television stations represent the image of the …
FILM AS A TOOL FOR TOURISM PROMOTION: A COMPARATIVE STUDY OF SELECTED NOLLYWOOD AND ALBERT BROCCOLLI’S JAMES BOND FILMS
ABSTRACT In 1990, scholars estimated that film has about 70 million global viewership. By 2015, the number of viewers had increased to 350 million due to population growth and technological …
IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA
ABSTRACT Since the first case of HIV and AIDS in Nigeria, and the epidemics continually evolved with, Nigeria having a pathetic situation of fluctuating prevalence rate. In the bid to forestall …
EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STATE
ABSTRACT This study focused on evaluating the effectiveness of extension agents’ communication strategies in promoting the New Rice for Africa Technology among rice farmers in Ofada, Ogun State, …
EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLAR IN UNIVERSITY OF EDUCATION, NIGERIA
ABSTRACT Studies have shown that the burden of non-communicable diseases such as diabetes, cancer, and hypertension is on the increase in Nigeria. Adequate knowledge, positive attitude and …
CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA
ABSTRACT Corporate Social Responsibility (CSR) involves giving back to the community where a business organisation operates. CSR is not supposed to be an occasional activity but a strategy that …
COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA
ABSTRACT Crises of different types occur between managements and students of tertiary institutions in Delta State, Nigeria. Communication is all embracing as far as crisis resolution is concerned. …
ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA
ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of …
A CRITICAL APPRAISAL OF THE INFLUENCE OF SOCIAL MEDIA ON NEWS REPORTAGE AND AUTHENTICITY
CHAPTER ONE INTRODUCTION Background of the study For almost two decades, the web has changed the world and revolutionized how information is stored, published, searched and consumed. The …
AN AESTHETIC ASSESSMENT OF SELECT NIGERIAN HOME VIDEOS
CHAPTER ONE INTRODUCTION Background of the study Nigerian films (home videos) are most often creating aesthetic reality on the minds of viewers. Aesthetic reality, according to Akpan and Etuk …
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