INFLUENCE OF NOLLYWOOD MOVIES ON THE SOCIAL BEHAVIOUR OF STUDENTS IN PUBLIC SECONDARY SCHOOLS IN ENUGU NORTH Abstract The purpose of this study was to determine The Influence of Nollywood Movies …
INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON EMPLOYEE JOB SATISFACTION
ABSTRACT The focus of internal corporate communication is gaining interest, particularly because it is very essential in all dimensions of the organization’s performance. Hence, effective …
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THE ROLES OF GSM IN DEVELOPING COUNTRY
CHAPTER ONE INTRODUCTION Nigeria is a commercial manufacturing and transportation country. Individual people business and government we many different …
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THE IMPORTANCE OF SOCIAL MEDIA AMONG NIGERIAN YOUTHS
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Social media as sources of communication and connection across the world. It tends to improve the …
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POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA
ABSTRACT The deregulation of the broadcast media in 1992 democratised the media space and led to the establishment of the National Broadcasting Commission (NBC) to regulate the Broadcast …
INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA
ABSTRACT Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through monetary and non-monetary sales promotion typologies. …
ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES
ABSTRACT Advertising as a profession and a field of study explains the reason why it cannot be underestimated. However, advertising in the 21st century has gone beyond making use of the traditional …
PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA
ABSTRACT The Nigerianuniversity educational system was liberalised in 1999 and this led to the establishment of private universities. To promote their different programmes and competitively …
INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM
Maternal, new-born and child mortality have been on the front burner of public health policy makers and implementers for decades especially in developing and under developed countries. The inclusion …
INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA
ABSTRACT The Internet has revolutionised the different sectors of the society, including the media industry. One of the innovative applications of the Internet to the media industry is …
NATIONAL NEWSPAPERS’ COVERAGE OF THE CONFLICT BETWEEN HERDERS AND FARMERS IN NIGERIA
ABSTRACT The media are a major player during periods of conflict by virtue of theinfluence they can exert on the public’s understanding and perception of conflict situations. The agenda the media …
INFLUENCE OF INFORMATION SOURCES ON KNOWLEDGE, ATTITUDE AND PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE
ABSTRACT Over time information concerning exclusive breastfeeding has been passed to nursing mothers. This suggests that several information sources such as healthcare personnel’s or hospital …