IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The success rate of business organizations is …
IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE (A STUDY OF FAVOURITES FAST FOOD INDUSTRY)
ABSTRACTAs customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits …
CUSTOMER RETENTION ON HOSPITALITY MANAGEMENT. A RESEARCH PROJECT MATERIAL ON TOURISM AND HOSPITALITY MANAGEMENT
CUSTOMER RETENTION ON HOSPITALITY MANAGEMENT. A RESEARCH PROJECT MATERIAL ON TOURISM AND HOSPITALITY MANAGEMENT ABSTRACT Customer retention management (CRM) is imperative to the success …