CHAPTER ONE INTRODUCTION Budgeting is the most important techniques whereby long-term strategies are converted into short-term action plans. Every organization including telecommunication …
BUDGETING AS A TOOL ON SERVICE IMPROVEMENT IN ICT INDUSTRIES IN NIGERIA A CASE STUDY OF MTN NIGERIA PLC, OWERRI BRANCH
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Government of a state needs money to secure its territories and to provide social service such as maintenance of law and order, …
INVESTIGATION INTO THE ROLES OF GSM IN DEVELOPING DIRECT MARKETING IN NIGERIA (A CASE STUDY OF MTN NIGERIA LIMITED)
ABSTRACT GSM communication is vital tool Nigeria economy as most sectors depends for effective communication and development of direct relationship with direct marketing as most people use their …
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of …