CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is the systematic design and communication of product(s) ideas, knowledge and attributes to identified market segment with a …
THE EFFECTIVENESS OF RAFFLE DRAW AS A PROMOTIONAL STRATEGY IN THE SALES OF SOFT DRINKS A CASE STUDY OF NIGERIA SEVEN-UP BOTTLING COMPANY PLC ILORIN KWARA STATE)
THE EFFECTIVENESS OF RAFFLE DRAW AS A PROMOTIONAL STRATEGY IN THE SALES OF SOFT DRINKS A CASE STUDY OF NIGERIA SEVEN-UP BOTTLING COMPANY PLC ILORIN KWARA STATE) TABLE OF CONTENTS Title …
PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF UNITED BANK OF AFRICA PLC)
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following …
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AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of …
ECONOMIC IMPACT IN PACKAGING AS A PROMOTIONAL STRATEGY IN MARKETING COMPANY’S PRODUCT
ABSTRACT This study is on economic impact in packaging as a promotional strategy in marketing company’s products. The total population for the study is 200 staff of Berger paint Nigeria limited, …
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION (A CASE STUDY OF JMK SUPERMARKET, ILORIN)
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into …
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …
PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
ABSTRACT The project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial …
SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY STAGE IN A COMMUNICATION MARKET (A CASE STUDY OF ETISALAT COMMUNICATION)
EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANUFACTURING INDUSTRIES IN NIGERIA (A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN)
Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a …
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into …