INTRODUCTION 1.1 Background of the Study Mass media provide information for people at large so that there is acceptance of an idea to create interest. Mass …
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AFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET. (ZAIN NIGERIA PLC)
ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in …
EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
PROPOSAL Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the …