THE ROLE OF OUTDOOR ADVERTISING IN ACHIEVING MARKETING GROWTH IN THE TELECOMMUNICATION INDUSTRY (A CASE STUDY OF SELECTED TELECOMMUNICATION INSTITUTIONs IN OWERRI) ABSTRACT This topic, the Role …
EFFECTIVENESS OF INNOVATION CUSTOMER SERVICE AS AN AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATION INDUSTRY
CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 CONCEPTUAL FRAMEWORK 2.1.1 CONCEPT OF SERVICE AND SERVICE INNOVATION Traditionally services are described as elements which cannot be …
BRANDING STRATEGY AND CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY IN BENIN CITY
ABSTRACT Prior to the advent of GSM in 2001, phone penetration was low to the verge of negligible. NITEL had the monopoly. But all that changed with the GSM revolution brought by the licensing of …
OUTDOOR ADVERTISING AN EFFECTIVE STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OF GLOBALCOM NIGERIA LIMITED)
TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION Background of the study Statement of problems of the study …
AN APPLICATION OF MARKETING CONCEPTS IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA (A CASE STUDY OF GLOBACOM NIGERIA)
ABSTRACT This study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in …
THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA INTRODUCTION Promotion is a key element in marketing. Successful promotion is the third essential ingredient …