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THE IMPACT OF GOOD COMMUNICATION/PUBLICITY IN THE MARKETING OF SOFT DRINKS IN IMO STATE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC OWERRI)

posted on November 9, 2023

THE IMPACT OF GOOD COMMUNICATION/PUBLICITY IN THE MARKETING OF SOFT DRINKS IN IMO STATE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC OWERRI) ABSTRACT This work evaluates the impact of …

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PUBLICITY STRATEGIES AND THE PRODUCTION OF SUNDAY UMANAH’S XHIBITZ SEASON TWO AND UGOCHI PASCALINE’S HARMONIES OF AGONIES

posted on September 10, 2019

CHAPTER ONE 1.0 BACKGROUND OF THE STUDY Stanton defines publicity as “any promotional communication regarding an organization or its products where the message is …

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SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY STAGE IN A COMMUNICATION MARKET (A CASE STUDY OF ETISALAT COMMUNICATION)

posted on June 10, 2019

ABSTRACT The Project sales promotion as a …

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