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ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the random sampling technique to select 42 …
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Table of ContentsTitle Page – – – – – – – – – – iDeclaration – – – – – – – – – – iiCertification – – – – – – – – – – iiiDedication – – – – – – – – – – ivAcknowledgements – – – – – – – – – vTable of …
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CHAPTER ONE1.0 INTRODUCTIONMarketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product …
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CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYIn every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now …
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CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYIn every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now …
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BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION 1.1 Background of the study The term ‘broadcast media’ is quite …
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CHAPETR ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of …
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