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CONSUMER BUYING

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THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BUYING BEHAVIOR AMONG AKWA IBOM STATE UNIVERSITY STUDENTS

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CHAPTER ONE1.1 Background of the StudyInternet has grown tremendously in its both applications and number of users due to its unique characteristics of flexibility, interactivity and personalization. …

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THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF NESTLE FOOD NIGERIA PLC)

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TABLE OF CONTENTS Title page …

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