THE INFLUENCE OF PACKAGING ON CONSUMER BUYING DECISIONS FOR CONSUMER PRODUCTS IN IMO STATE (A Case Study of Joy Confectioneries, Owerri, Imo State) ABSTRACTThis topic of this research work the …
THE EFFECT OF PACKAGING ON CONSUMER PATRONAGE (A STUDY OF PZ CUSSONS PLC, ABA)
THE EFFECT OF PACKAGING ON CONSUMER PATRONAGE (A STUDY OF PZ CUSSONS PLC, ABA) ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to …
IMPACT OF COMMUNITY RELATIONS ON CONSUMER PATRONAGE
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Community Relations is a branch of Public Relations that has emerged from what used to be referred to as Corporate Social Responsibility …
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THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR
THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR CHAPTER ONE 1.1 INTRODUCTION The …
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THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and …
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CO-CREATION FOR VALUE CREATION A BASIS FOR PRODUCER CONSUMER SYNERGY
CO-CREATION FOR VALUE CREATION A BASIS FOR PRODUCER CONSUMER SYNERGY CHAPTER ONE 1.1 Background To The Study Co-creation constitutes that initiative of organizational management initiative, …
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TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOUR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN ELEPHANT BLUE DETERGENT ADVERT
TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOUR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN ELEPHANT BLUE DETERGENT ADVERT ABSTRACT The study examined testimonial advertising and consumer behaviour of …
IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
IMPACT OF ADVERTISING ON CONSUMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The essence of being in business by any business outfit is to produce for sales and …
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IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON CONSUMER CUSTOMER BUYING BEHAVIOR
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON CONSUMER CUSTOMER BUYING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the Study All businesses and particularly financial …
ASSESSMENT OF INFLUENCE OF CONSUMER INFORMATION AWARENESS ON HOMEMAKERS’ DECISION MAKING IN SELECTING FAMILY GOODS AND SERVICES IN SOUTH-EAST, NIGERIA
ABSTRACT The study investigated the influence of awareness of consumer information on homemakers‟ utilization in decision making for selecting family goods and services in South-East of Nigeria. …
EFFECT OF AUDIT COMMITTEE CHARACTERISTICS AND OWNERSHIP STRUCTURE ON FINANCIAL PERFORMANCE OF LISTED CONSUMER GOODS INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The audit committee is one of statutory committees established by the board of directors in the financial sector, whose major …
DIFFICULTIES AND HOPE FOR CONSUMER COOPERATIVE A CASE STUDY OF IDEMILI NORTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE
CHAPTER ONE INTRODUCTION The consumer cooperative society today is going through difficulties in the local government of Idemili North, consumer cooperative has been concerned with the …