TABLE OF CONTENT Title page Certification i Dedication ii Acknowledgement iii Abstract iv Chapter One: 1.0 Introduction 1 1.1 Background Information 1 1.2 Problem Statement 6 1.3 Research Objectives …
INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of …