CHAPTER ONE INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and …
IMPACT OF MARKETING STRATEGIES AND PERFORMANCE OF BANKS AND ITS EFFECTS ON NIGERIA ECONOMY
Abstract The banking industry has been facing a lot of challenges in recent times in Nigeria. These include competition among them and between them and other financial institutions such as …
THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR
ABSTRACT Advertisers are expected to shift and spend millions in internet advertising in the coming years than TV, print ads and other traditional advertising media. With the rapid growth in …
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SOCIAL MEDIA ADVERTISING AND PATRONAGE OF SELECTED PRODUCTS
SOCIAL MEDIA ADVERTISING AND PATRONAGE OF SELECTED PRODUCTS ABSTRACT SOCIAL MEDIA ADVERTISING AND in LASU. Specifically, the study to examine if customers have knowledge on transformative use …
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THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the random sampling technique to select 42 …
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THE IMPACT OF PUBLIC POLICY ON THE BANKING SYSTEM IN NIGERIA
Table of ContentsTitle Page – – – – – – – – – – iDeclaration – – – – – – – – – – iiCertification – – – – – – – – – – iiiDedication – – – – – – – – – – ivAcknowledgements – – – – – – – – – vTable of …
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THE ROLE OF MARKETING RESEARCH ON THE GROWTH OF NIGERIA BREWERIES PLC., ABA, ABIA STATE (A Case Study of Guinness Nigeria Plc., Aba, Abia State)
THE ROLE OF MARKETING RESEARCH ON THE GROWTH OF NIGERIA BREWERIES PLC., ABA, ABIA STATE (A Case Study of Guinness Nigeria Plc., Aba, Abia State) ABSTRACTThis study was embarked upon in order …
THE RELEVANCE OF GOVERNMENT REGULATIONS AND MARKETING OF FOOD AND DRUG PRODUCTS IN NIGERIA (A Case Study of Abllat Pharmaceutical Company, Owerri, Imo State)
THE RELEVANCE OF GOVERNMENT REGULATIONS AND MARKETING OF FOOD AND DRUG PRODUCTS IN NIGERIA (A Case Study of Abllat Pharmaceutical Company, Owerri, Imo State) ABSTRACTThis topic “the Relevance of …
THE INFLUENCE OF PACKAGING ON CONSUMER BUYING DECISIONS FOR CONSUMER PRODUCTS IN IMO STATE (A Case Study of Joy Confectioneries, Owerri, Imo State)
THE INFLUENCE OF PACKAGING ON CONSUMER BUYING DECISIONS FOR CONSUMER PRODUCTS IN IMO STATE (A Case Study of Joy Confectioneries, Owerri, Imo State) ABSTRACTThis topic of this research work the …
PRODUCTION INNOVATION A TOOL FOR ACHIEVING EXCELLENCE IN THE COMPETITIVE MARKET (A Study of Unilever Nig. Ltd., Aba)
PRODUCTION INNOVATION A TOOL FOR ACHIEVING EXCELLENCE IN THE COMPETITIVE MARKET (A Study of Unilever Nig. Ltd., Aba) ABSTRACTThe research list of the problems and prospects of manufacturing and …
PROXIMATE AND SENSORY QUALITIES OF COOKIES PRODUCED WITH SOYBEANS, BREADFRUIT AND WHEAT FLOUR (COMPOSITE)
PROXIMATE AND SENSORY QUALITIES OF COOKIES PRODUCED WITH SOYBEANS, BREADFRUIT AND WHEAT FLOUR (COMPOSITE) ABSTRACTThis topic of this research work the influence of packaging on the consumer buying …
AN ANALYSIS OF IMPACT OF WAREHOUSING ON THE EFFICIENT DISTRIBUTION OF SOFT DRINKS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, OWERRI)
AN ANALYSIS OF IMPACT OF WAREHOUSING ON THE EFFICIENT DISTRIBUTION OF SOFT DRINKS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, OWERRI) ABSTRACTThis research was conducted on the basis of the …