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CONSUMER PREFERENCE

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ADVERTISING AND CONSUMER PREFERENCE OF GSM NETWORKS IN NIGERIA (A CASE STUDY OF OWERRI METROPOLIS)

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ADVERTISING AND CONSUMER PREFERENCE OF GSM NETWORKS IN NIGERIA (A CASE STUDY OF OWERRI METROPOLIS) ABSTRACTThis work is an evaluation of the impact of advertising on consumer preference of G.S.M. …

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PROMOTIONAL TOOLS AND CONSUMER PREFERENCE

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CHAPTER ONE 1.0 INTRODUCTION In performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the …

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