EFFECTIVE MARKETING AND SUSTAINABLE PROFIT GROWTH IN THE BANKING INDUSTRY IN NIGERIA ABSTRACTThe need for marketing in financial institutions cannot be over emphasized because it is a vital arm of …
THE IMPACT OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF PZ PLC, ABA)
THE IMPACT OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF PZ PLC, ABA) ABSTRACTThis research is on the impact of packaging in the marketing of consumer goods in …
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA)
ABSTRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change …
Culture and International Marketing Mix Decisions
How does culture impinge affect international marketing mix decisions? This question is first dealt with through an assessment of the literature. Postulated or tested relations between cultural …
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MARKETING OF BANK PRODUCTS IN A DEREGULATED ECONOMY: PROBLEMS AND PROSPECT, A CASE STUDY OF ZENITH BANK PLC IKOT EKPENE
Chapter One Introduction Background of the Study The importance of marketing has been stressed in many quarters. Peter and Waterman (2008, P. 8) pointed out that most successful firms in …
AN ASSESSMENT OF INTERNAL AUDIT OPERATION IN A GOVERNMENT PRASTATAL: A CASESTUDY OF PIPELINES AND PRODUCT MARKETING COMPANY (PPMC)
ABSTRACT The main objective of the study was to assess the Internal Audit mechanisms put in place by the management of Pipelines and Product Marketing Company, determine its efficiency and …
EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)
ABSTRACT: The aim of this study is to find out by empirical evidence the use of effective customer service delivery as a marketing tool in banking industry by means of analysed reports, interviews …
BUGETARY CONTROL IN THE MARKETING AND MANUFACTURING ORGANIZATION
TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDIES 1.2 STATEMENT OF THE …
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THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
CHAPTER ONEINTRODUCTION1.0 THE BACKGROUND OF THE STUDY Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision. Generally, business …
RAPHIA PALM WINE MARKETING IN SOUTH-SOUTH NIGERIA.
ABSTRACT The broad objective of the study was to analyse Raphia palm wine (RPW) marketing in South-South Nigeria (SSN). The specific objectives were to: (i) analyse the productivity of resources …
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THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals …
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THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE 1.0 INTRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, …
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