CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. …
THE EFFECT OF MARKETING ON TOURISM DEVELOPMENT IN CROSS RIVER STATE.
ABSTRACT This study was conducted to determine the effect service failure has on the adoption of electronic banking in Calabar, Cross-River State, Nigeria. The need for quick and efficient service …
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SERVICE FAILURE AND ITS EFFECT ON CONSUMERS ADOPTION OF ELECTRONIC BANKING IN CALABAR, NIGERIA
ABSTRACT This study was conducted to determine the effect service failure has on the adoption of electronic banking in Calabar, Cross-River State, Nigeria. The need for quick and efficient service …
THE IMPACT OF MARKETING COMMUNICATION AS ITS AFFECTS THE PERFORMANCE OF SMALL SCALE ENTERPRISE IN EKET LOCAL GOVERNMENT AREA, AKWA-IBOM STATE
CHAPTER ONE INTRODUCTION 1.1 Background of the Study: Marketing communication as a field …
EFFECT OF ADVERTISING ON TELECOMMUNICATION COMPANIES IN CALABAR MUNICIPALITY, CROSS RIVER STATE
ABSTRACT This study on the effect of advertising on telecommunication companies in Calabar Municiplity is aimed at determining the effect of advertising media such as radio, television, …
THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR
THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR CHAPTER ONE 1.1 INTRODUCTION The …
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BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS
BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION 1.1 Background of the study The term ‘broadcast media’ is quite …
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E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and …
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THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and …
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THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals …
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LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST ABSTRACT Branding is an important issue in any organization. This is because without a proper …
A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY
A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY CHAPTER ONE INTRODUCTION 1.1 Background of the study In market research and social science research in general, …
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