ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, …
PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, …
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SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction of the …
THE USE OF IGBO LANGUAGE IN ADVERTISING PRODUCTS IN EASTERN NIGERIA: A CASE STUDY OF ABAKALIKI METROPOLIS
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is drawing attention …
IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN .doc
CHAPTER ONE INTRODUCTION 1.1 Background of the Study In any organization whether profit or non profit oriented, the main purpose of the organization is to achieve its …
EFFECTS OF COST REDUCTION AND PRICE DETERMINATION (CASE STUDY OF DANGOTE CEMENT FACTORY OBAJANA)
CHAPTER ONE INTRODUCTION Background to the Study The changing nature of present times has placed much emphasis on business that their sustainability must be sought for and ensured. That …
ADVERTISING JINGLES AND SLOGANEERING CAMPAIGN
CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising business is a form of marking communication used to encourage, persuade, …
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MEANING OF ORGANIZATIONAL CONFLICT
MEANING OF ORGANIZATIONAL CONFLICT ABSTRACT This study titled “meaning of organisational conflict; A study of UBA, FBN Plc, Enugu Branch” is aimed at investigating the types, causes and effects of …
MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)
MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC – DAVOS HOTEL ENUGU) CHAPTER ONE INTRODUCTION 1.1 OVER VIEW OF THE STUDY Hotels provide meals, drinks, attractions, …
DIVIDENDS POLICY ON THE MARKET PRICE OF SHARE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)
EFFECTS OF DIVIDENDS POLICY ON THE MARKET PRICE OF SHARE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) ABSTRACT The efficient and effective financial administration in corporate organization is sine …
TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE (DELTA STATE UNIVERSITY TEACHING HOSPITAL OGHARA)
EFFECT OF TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE (DELTA STATE UNIVERSITY TEACHING HOSPITAL OGHARA) ABSTRACT The purpose of this study is to test The effect of Training on The Employee's …
TELE ADVERT ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING
EFFECT OF TELE ADVERT ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING ABSTRACT This work reports the results of an experiment carried out among consumers of three competing brands of …