CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Co-operative according to Samuel. C. Chuwku (1990:1) is a generic term. Any form of association of two or more persons working …
THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF NESTLE FOOD NIGERIA PLC)
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization …
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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
CHAPTER ONE 1.0 INTRODUCTION Sociological factor affecting the individual as a customer in marketing of some selected consumer goods is that, the distribution a customer …
INFLUENCE OF MOBILE MARKETING ON CONSUMER
CHAPETR ONE 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of …
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CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …
BRANDING AND PACKAGING AS TOOLS FOR PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER PRODUCT IN NIGERIA
PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of …
CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the …
BRANDING AND MARKETING OF PURE WATER IN ILORIN TOWNSHIP (A CASE STUDY OF AYOBAT PURE WATER)
ABSTRACT This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of …
CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …
APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION (A CASE STUDY OF SECURITIES AND EXCHANGE COMMISSION ABUJA)
PROJECT PROPOSAL Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide …