PROPOSAL Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of …
EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
PROPOSAL Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the …
OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one …
MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION
CHAPTER ONE 1.0 INTRODUCTION Generally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when …
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THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVIOUR OF CONSUMER PRODUCT
CHAPTER ONE 1.0 INTRODUCTION In today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business …
THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)
TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY IntroductionStatement of problems of the studyAims and objectives of the studySignificance of the studyScope of the …
STRATEGIC MARKETING PLANNING AS AN ESSENTIAL TOOL FOR ORGANIZATIONAL GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY, ILORIN NBC)
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement CHAPTER ONE 1.0 Introduction Background to the studyStatement of the Research Problem Aims and …
PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, …
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