ABSTRACT This study explores the impact of Corporate Social Responsibility Outlay on Net Profit Margin, Return on Assets and Return on Equity of manufacturing companies quoted on the Nigerian Stock …
EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION BY AGRIBUSINESS FIRMS IN ABA METROPOLIS OF ABIA STATE, NIGERIA
ABSTRACT The purpose of this research is to examine the effects of customer relationship management (CRM) on customer retention by agribusinesses in Aba Metropolis of Abia State. To achieve the aim …
ASSESSING THE CAPABILITIES OF CONTRACTORS IN MONITORING AND CONTROLLING CONSTRUCTION CASH FLOW IN NIGERIA
ABSTRACT The construction sector experiences the highest number of bankruptcies compared to any sector of the economy, with many companies failing because of poor cash flow management. This study …
IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY (A CASE STUDY OF KWARA HOTEL)
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to …
THE IMPACT OF FINANCIAL PLANNING ON THE PROFITABILITY AND EFFICIENCY OF SMALL SCALE FIRMS
ABSTRACT The Nigeria Economy has a lot of turbulence in the 1980’s. The period witnessed unemployment, inflation, dwindling oil revenue; the need has risen for the government to take …
EXAMINATION OF DISTRIBUTION CHANNELS FOR CONSUMER FOODS (A CASE STUDY OF OKIN BISCUIT OFF)
TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Background of the study Aims and objectives of the study Significance of …
AN EVALUATION OF THE ROLE OF MULTINATIONAL CORPORATIONS TOWARDS ECONOMIC GROWTH IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)
ABSTRACT The objective of the study is to determine the extent to which multinational firms have spurred up economic growth in Nigeria. Multinational Corporations (MNCs) are those having operations …
PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, …
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DETERMINANTS OF PROFITABILITY OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study With increase in global competition, survival of every business entity is a very pertinent question in business arena. In such a …
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EFFECT OF FIRM CHARACTERISTICS ON SOCIAL AND ENVIRONMENTAL ACCOUNTING DISCLOSURE IN LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The need for corporate organizations to disclose in their annual report the social and …