PROJECT PROPOSAL Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide …
MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for …
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MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION
CHAPTER ONE 1.0 INTRODUCTION Generally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when …
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THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVIOUR OF CONSUMER PRODUCT
CHAPTER ONE 1.0 INTRODUCTION In today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business …
IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT
CHAPTER ONE 1.0 INTRODUCTION Although product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the …
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EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
PROPOSAL Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the …
EXAMINATION OF DISTRIBUTION CHANNELS FOR CONSUMER FOODS (A CASE STUDY OF OKIN BISCUIT OFF)
TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Background of the study Aims and objectives of the study Significance of …
IMPACT OF PERSONAL SELLING ON SCALE ON SCALE VOLUME OF ORGANIZATION IN NIGERIA ( A CASE STUDY OF NIGERIA BREWERIES)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY …
THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF LUBCON LTD)
ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon …
THE SIGNIFICANCE OF MOTIVATION OF ENHANCING THE EMPLOYEE PERFORMANCE IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)
PROPOSAL The available theories on organization fail to encompasses effectiveness and efficiency motivation can be viewed as an inner urge that drivers …
THE MARKETING IMPLICATION OF PRIVATIZATION OF GOVERNMENT PARASTATALS
THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN)
TABLE OF CONTENTS CHAPTER ONE 1.1 …