Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities.
The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing, is the performance of business activities that direct the roles perform by marketing is the performance of business activities that the flow of good and services to final consumer users at a profit, the business activities have also known as marketing mix products promotion, place, price, they can be manipulated to make financial service product (Intangible product) available to the customers.
This research work is divided into five, Chapter one deals with background to the study, two various authors to support my view, three explain how data was collected and data collected was presented. Interpreted and analyze in chapter four and the last chapter summarized the whole project and recommendation was given.
TABLE OF CONTENTS
Title Page i
Table of contents viii
1.0 Introduction 1
1.1 Statement of study 2
1.2 Objective of study 3
1.3 Significant of the study 4
1.4 Scope and limitation of study 5
1.5 Limitation of study 5
1.6 Definition of study 6
2.0 Introduction 8
2.1 Meaning of marketing concept 8
2.2 Importance of marketing concept 12
2.3 Adoption process of marketing concept 16
2.4 Marketing concept adoption in non-profit making organization. 19
2.5 The component of marketing concept 21
2.6 Problem of marketing concept 22
3.0 Research methodology 30
3.1 Population / Sample size 30
3.2 Sampling method 31
3.3 Research approach 31
3.4 Data Collection 31
3.4.1 Interview 32
3.4.2 Questionnaire 33
3.5 Administering of instrument 34
3.6 Method of Data Presentation and analysis 35
4.0 Data Presentation 36
4.1 Preservation of Data 36
4.2 Data Presentation and analysis of sec. operation 37
5.0 Summary of findings 48
5.1 Conclusion 49
5.2 Recommendation 50
Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.
Thus, for marketing to take place, it is necessary that the following exist.
- Two or more parities who have unsatisfied wants
- Some product or services and money be exchange
- Some means of communication between the parties involved.
Marketing can therefore be defined as all the company strategies aimed at satisfying consumer better in the day to day marketing of their good and services.
Marketing can also be defined to a lay man as the management activities creating and distributing goods and service for the satisfaction of human seeds at a profit.
1.1 STATEMENT OF PROBLEMS
Here is hardly a public on private non-profit organization that is not faced with some problems stemming from its relation to its market and to achieve with some problems stemming from its relations its market and to achieve its set goals and objectives non-profit marketing organization are faced with a number of problems of which is the application of marketing concept as related to effective strategy planning and corporate objective within the organization, the research work will therefore investigate and provide answer to the following.
- What is understood by the term marketing concept?
- Can marketing concept be practice or applied by non-marketing organization and how?
- What are the problem of applying marketing concept in an organization?